This website and this notice
This notice covers the public Pufferfish research website and its research overviews. You can read public pages without registering, identifying your employer or supplying payment details. The website currently offers no accounts, checkout, contact forms or personalized investment services.
The availability of a page without registration does not mean that no technical information is processed. Hosting, security and browser services are involved in delivering pages and files.
Information involved in a visit
A request for a page can involve an IP address, request URL, time, browser or device information, referring page, response status and network or security information. The hosting provider processes technical information to deliver and protect the website.
Search and filter selections can appear in the page address. Avoid entering sensitive information into search or sharing an address that contains information you do not want others to see.
If you email us, the sender address, any name you provide, message content, attachments and delivery metadata are processed to handle your enquiry. Your email service and the receiving mailbox provider also process correspondence under their service terms.
No portfolio, bank account, identity document or trading credentials are needed to read this website. Please do not send those details when making an initial enquiry.
Purposes and applicable legal bases
Technical processing supports delivery of research, reliable access, abuse prevention, security, troubleshooting and service performance. The website does not build a reader investment profile or use visit information to provide personalized trading recommendations.
Voluntary correspondence is used to respond to general questions, complaints, privacy requests and research corrections. Where a legal basis is required, this ordinarily supports our legitimate interests in handling the request, subject to your rights, or the legal obligations applicable to that request. Sending an enquiry does not subscribe you to marketing or authorize unrelated use of its content.
Where applicable data-protection law requires a legal basis, necessary delivery and proportionate security processing may rely on legitimate interests in running a reliable public research site, subject to the reader's rights and interests. Processing required by law relies on the relevant legal obligation. Consent will be requested where the law requires it for an optional feature; simply browsing is not treated as consent to unrelated processing.
Hosting, analytics and browser controls
Cloudflare provides this website's hosting and network services. Cloudflare currently adds Web Analytics code to hosted pages for traffic and performance measurement. Browser and security settings affect whether that measurement operates. Technical hosting and security processing is separate from any analytics feature.
The website does not operate advertising pixels, behavioral advertising or marketing mailing lists. This does not promise that every hosting service operates without cookies or other technical identifiers. You can inspect and manage cookies, storage and requests through your browser's controls.
Read Cloudflare's privacy policy and its Web Analytics description for the provider's processing information. Those documents do not replace the website publisher's own obligations.
Retention and security
Retention depends on the purpose of processing, the hosting service involved, security needs and applicable legal duties. Technical records may be retained under the provider's service arrangements. Correspondence sent to our public contact mailbox is retained only as needed to address the request, resolve a dispute or meet a legal obligation.
HTTPS and browser security controls support protection of the website. No transmission or storage system can be guaranteed completely secure. The website does not ask readers to provide sensitive financial or identity information to obtain public research.
Your choices and privacy rights
Depending on the law that applies, you may request access, correction, deletion, restriction or portability of personal information, and may object to certain processing. Where processing relies on consent, you may withdraw it without affecting processing that was lawful before withdrawal. Rights can have statutory limits and do not require deletion of information that must lawfully be retained.
You may complain to the data-protection authority responsible for your location or the processing concerned. A privacy notice does not remove that right. Reasonable identity checks may be necessary to handle a request, but do not send identity documents in an initial enquiry.
Changes to services and this notice
This notice must be reviewed when contact services, accounts, purchases, analytics or other processing changes. Any new collection must have relevant information available when it occurs, and any consent required by law must be obtained. The date above identifies this version; it does not retrospectively authorize a new use of information.
Publisher and contact
This website publishes under the Pufferfish Research Group name. This is a research publishing brand; it is not a representation that a separate company has been incorporated or that the publisher holds a financial-services authorization.
For general questions, privacy requests, complaints or corrections, contact [email protected]. Please avoid sending identity documents, passwords, account numbers or other sensitive information in an initial email.